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ConsumerPain: 8/10

SpendGuard

AI that finds and cancels forgotten subscriptions automatically

Pain Score

8/10

Severe Pain

Feasibility

9/10

Very Doable

Revenue

8/10

Exceptional

Timing

7/10

Good Window

The Problem

Americans waste $240/year on forgotten subscriptions. Banks show transactions but dont identify subscriptions or help cancel them.

Pain Severity: High cumulative impact - 74% of consumers have forgotten subscriptions. Free trial traps are epidemic.

The Solution

Connect bank accounts, AI identifies all subscriptions, shows which are unused, and handles cancellation with one click. Monitors for new subscriptions and price increases.

Target Audience

Consumers overwhelmed by subscriptions. Average American has 12 paid subscriptions. 200M+ credit card holders in US.

Market Analysis

Market Size

$5B personal finance app market. Subscription management growing as subscription economy expands.

Competition

Truebill (Rocket Money)TrimBobby

Rocket Money leads but charges 40% of savings. Trim shut down consumer app. Gap for free/low-cost option with better AI detection.

MVP Execution Plan

Timeline: 6-10 weeks for MVP

1

Integrate Plaid for bank account connection

2

Build AI subscription detection algorithm

3

Create dashboard showing all subscriptions

4

Implement usage analysis (unused = cancellation candidate)

5

Build automated cancellation system

6

Add price increase alerts

Recommended Tools

Next.jsPlaidOpenAISupabaseStripe

MVP Execution Plan

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Revenue Model

Model Type

Freemium + commission

Pricing

Free to detect, $4.99/mo premium with auto-cancel, or 20% of first year savings

Projected MRR

$100K MRR achievable with 50K users and 10% conversion

Revenue Model

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Why Now?

Subscription fatigue at peak. Economic pressure driving cost consciousness. Plaid makes bank integration easy. AI detection far better than rule-based.

Proof Signals

Reddit Threads

r/personalfinance - : "Just found 6 subscriptions I forgot about. $87/month wasted" (5.2K upvotes)

r/LifeProTips - : "Check your bank statements for forgotten subscriptions" (12K upvotes)

r/Frugal - : "Any good apps to find hidden subscriptions? Rocket Money takes too much" (2.3K comments)

Search Data

"cancel subscriptions app" 28K monthly, "find forgotten subscriptions" 18K monthly

Trends

Subscription economy at $275B. Consumer fintech rebounding. Privacy-first alternatives to Rocket Money sought.

Proof Signals

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Target Keywords

subscription tracker appHigh
22,100/mo
cancel subscriptions automaticallyMedium
14,800/mo
find hidden subscriptionsLow
9,400/mo
subscription managerHigh
18,200/mo

Target Keywords

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Ask anything about SpendGuard · 2 free questions left

At a Glance

TypeConsumer
ModelFreemium + commission
TargetConsumers overwhelmed by subscriptions
Main RivalTruebill (Rocket Money)
CommitmentSide project

Business Fit

Revenue Potential4/5
Execution Difficulty2/10
Go-to-Market5/10

Founder Fit Requirements

Required Skills

Fintech/Plaid experienceFull-stack developmentConsumer product sense
Time Needed25-35 hours/week initially
Capital Needed$10,000-$25,000
Risk LevelLow
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