SpendGuard
AI that finds and cancels forgotten subscriptions automatically
Pain Score
Severe Pain
Feasibility
Very Doable
Revenue
Exceptional
Timing
Good Window
The Problem
Americans waste $240/year on forgotten subscriptions. Banks show transactions but dont identify subscriptions or help cancel them.
Pain Severity: High cumulative impact - 74% of consumers have forgotten subscriptions. Free trial traps are epidemic.
The Solution
Connect bank accounts, AI identifies all subscriptions, shows which are unused, and handles cancellation with one click. Monitors for new subscriptions and price increases.
Target Audience
Consumers overwhelmed by subscriptions. Average American has 12 paid subscriptions. 200M+ credit card holders in US.
Market Analysis
Market Size
$5B personal finance app market. Subscription management growing as subscription economy expands.
Competition
Rocket Money leads but charges 40% of savings. Trim shut down consumer app. Gap for free/low-cost option with better AI detection.
MVP Execution Plan
Timeline: 6-10 weeks for MVP
Integrate Plaid for bank account connection
Build AI subscription detection algorithm
Create dashboard showing all subscriptions
Implement usage analysis (unused = cancellation candidate)
Build automated cancellation system
Add price increase alerts
Recommended Tools
Revenue Model
Model Type
Freemium + commission
Pricing
Free to detect, $4.99/mo premium with auto-cancel, or 20% of first year savings
Projected MRR
$100K MRR achievable with 50K users and 10% conversion
Why Now?
Subscription fatigue at peak. Economic pressure driving cost consciousness. Plaid makes bank integration easy. AI detection far better than rule-based.
Proof Signals
Reddit Threads
r/personalfinance - : "Just found 6 subscriptions I forgot about. $87/month wasted" (5.2K upvotes)
r/LifeProTips - : "Check your bank statements for forgotten subscriptions" (12K upvotes)
r/Frugal - : "Any good apps to find hidden subscriptions? Rocket Money takes too much" (2.3K comments)
Community Signals
Search Data
"cancel subscriptions app" 28K monthly, "find forgotten subscriptions" 18K monthly
Trends
Subscription economy at $275B. Consumer fintech rebounding. Privacy-first alternatives to Rocket Money sought.
Target Keywords
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