MicroClips
Mobile-first short drama series platform with AI-powered personalization and creator monetization
Pain Score
Moderate Pain
Feasibility
Challenging
Revenue
Exceptional
Timing
Good Window
The Problem
TikTok trained us on short content but its shallow. Netflix is too long for commutes. Quibis vision was right - premium short-form - but execution and timing failed.
Pain Severity: Medium-high - 2B+ hours daily spent on short video. Users crave depth but wont commit to long content. Creators struggle to monetize short premium content.
The Solution
Vertical video drama series in 5-10 minute episodes. AI recommends based on mood and time available. Creator revenue share model. Social features for discussing plot twists.
Target Audience
Gen Z and millennials with 15-30 min entertainment gaps. Mobile-first viewers. 1B+ daily TikTok users proving short-form demand.
Market Analysis
Market Size
$8B short-form video market. Quibi proved $2B+ investor appetite despite execution failure.
Competition
ReelShort quietly doing $100M+ ARR proving Quibi concept works. No Western equivalent with quality production. TikTok lacks narrative depth.
MVP Execution Plan
Timeline: 16-24 weeks for MVP
License or produce 10 pilot series across genres
Build mobile-first video player with episode navigation
Create AI recommendation engine
Implement creator upload and monetization system
Add social features (comments, episode discussions)
Launch beta in one genre (romance/thriller most popular)
Recommended Tools
Revenue Model
Model Type
Subscription + ads
Pricing
Free (ad-supported), $4.99/mo (ad-free), creator revenue share 50%
Projected MRR
$500K MRR achievable with 100K subscribers. ReelShort reportedly at $10M+/mo.
Why Now?
Quibis timing was wrong (launched during COVID lockdowns when people had time for long content). Now mobile viewing is peak. ReelShort proving model works in Asia.
Proof Signals
Reddit Threads
r/television - : "Why isnt there a Netflix for my commute? 8 min episodes would be perfect" (4.2K upvotes)
r/TikTok - : "I want stories, not just clips. Something between TikTok and Netflix" (1.9K upvotes)
r/Screenwriting - : "ReelShort is huge in China. When will West catch up?" (678 comments)
Community Signals
Search Data
"short drama series" 42K monthly, "mobile shows" 28K monthly
Trends
Short-form video watch time up 80% YoY. ReelShort top grossing app in multiple countries. Mobile entertainment growing faster than streaming.
Target Keywords
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