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ConsumerPain: 7/10

RecipeBox AI

Scan your fridge, get recipes using what you have before it expires

Pain Score

7/10

Moderate Pain

Feasibility

7/10

Moderate

Revenue

6/10

Strong

Timing

7/10

Good Window

The Problem

Americans throw away $1,500 worth of food annually. People forget whats in their fridge. Recipe apps suggest meals requiring ingredients you dont have.

Pain Severity: Moderate but universal - affects every household. Environmental and financial guilt is real.

The Solution

An app that uses AI vision to scan your fridge/pantry and tracks what you have. Suggests recipes using ingredients about to expire. Sends alerts before things go bad.

Target Audience

Health-conscious millennials and Gen Z, families, anyone trying to reduce food waste. 130M US households.

Market Analysis

Market Size

$4.2B recipe app market + $2.8B food waste tech. Consumer food tech growing 18% annually.

Competition

YummlyTastyPaprikaMealime

All competitors are recipe discovery, not inventory-based. None use AI vision for fridge scanning. Fresh approach to overcrowded category.

MVP Execution Plan

Timeline: 14-18 weeks for MVP

1

Build AI vision model for food recognition

2

Create pantry inventory management system

3

Develop recipe matching algorithm (use what you have)

4

Build expiration tracking and alerts

5

Add shopping list generation for missing ingredients

6

Create meal planning with inventory optimization

Recommended Tools

React NativeGPT-4 VisionSupabaseExpoSpoonacular API

MVP Execution Plan

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Revenue Model

Model Type

Freemium subscription

Pricing

Free (basic recipes), $4.99/mo premium (AI features, meal planning)

Projected MRR

$40K MRR achievable with 12K premium subscribers

Revenue Model

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Why Now?

GPT-4 Vision enables accurate food recognition. Food waste awareness at peak. Sustainability trending with Gen Z.

Proof Signals

Reddit Threads

r/Cooking - : "I wish there was an app that could see whats in my fridge and suggest recipes" (2.1K upvotes, exact ask)

r/MealPrepSunday - : "Always forget whats in my fridge until it goes bad. Any apps for this?" (567 upvotes)

r/ZeroWaste - : "Looking for tech to reduce my food waste. Ideas?" (456 upvotes)

Search Data

"what to cook with ingredients I have" 110K monthly, "fridge inventory app" 4K monthly

Trends

Food waste reduction trending. AI consumer apps growing. Sustainability apps seeing 3x growth.

Proof Signals

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Target Keywords

recipe from ingredients appHigh
18,400/mo
fridge inventory appLow
3,200/mo
what to cook with what I haveHigh
74,000/mo
reduce food waste appLow
2,400/mo

Target Keywords

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At a Glance

TypeConsumer
ModelFreemium subscription
TargetHealth-conscious millennials and Gen Z, families, anyone trying to reduce food waste
Main RivalYummly
CommitmentFull-time

Business Fit

Revenue Potential3/5
Execution Difficulty4/10
Go-to-Market6/10

Founder Fit Requirements

Required Skills

Mobile developmentAI/Computer VisionConsumer product sense
Time Needed40+ hours/week
Capital Needed$25,000-$60,000
Risk LevelMedium
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