SentimentPulse
Real-time brand sentiment monitoring across social, news, and reviews with AI-powered alerts
Pain Score
7/10
Feasibility
Medium
Revenue
High
Commitment
Full-time
The Problem
Brands learn about PR crises from Twitter, hours after they start. Existing monitoring tools are expensive, delayed, and generate noise instead of insights.
Pain Severity: High when crises hit - reputation damage can cost millions. Ongoing anxiety for marketing teams.
The Solution
AI monitors social media, news, and review sites in real-time. Detects sentiment shifts before they go viral. Alerts with context and suggested response templates.
Target Audience
Marketing teams at consumer brands, agencies, public companies. Anyone with reputation risk. 500K+ brands actively managing reputation.
Market Analysis
Market Size
$4.5B social media analytics market. Brand monitoring growing 12% annually.
Competition
Enterprise tools are expensive ($1K+/mo) and complex. SMB tools lack AI sophistication. Gap for mid-market AI-native monitoring.
MVP Execution Plan
Timeline: 12-14 weeks for MVP
Build social media data ingestion (Twitter, Reddit, etc.)
Create AI sentiment analysis pipeline
Develop anomaly detection for viral potential
Build real-time alert system
Add response template generator
Create competitive benchmarking
Recommended Tools
Revenue Model
Model Type
SaaS subscription
Pricing
$99/mo starter, $299/mo pro, $599/mo agency
Projected MRR
$120K MRR achievable with 600 customers
Why Now?
Social media velocity increasing. AI sentiment analysis accuracy at 95%+. Cancel culture making reputation monitoring essential.
Proof Signals
Reddit Threads
r/marketing: "Found out about our brand crisis on TikTok 6 hours late. Need better monitoring" (567 upvotes)
r/socialmedia: "Brandwatch is $2K/mo. Any affordable alternatives with AI?" (423 upvotes)
r/startups: "How do you monitor brand sentiment without spending a fortune?" (312 comments)
Search Data
"brand monitoring tool" 18K monthly, "social media sentiment analysis" 12K monthly
Trends
Social listening spend up 20% YoY. AI analytics tools fastest growing category. Real-time monitoring becoming table stakes.
Target Keywords
| Keyword | Volume | Difficulty |
|---|---|---|
| brand monitoring tool | 14,200/mo | High |
| sentiment analysis software | 9,800/mo | Medium |
| social media monitoring | 22,400/mo | High |
| brand reputation monitoring | 6,400/mo | Medium |
Founder Fit Requirements
Required Skills
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