InfluencerDB
Search engine for finding micro-influencers with real engagement data
Pain Score
8/10
Feasibility
Medium
Revenue
High
Commitment
Full-time
The Problem
Brands waste $3B annually on influencer fraud. Finding real micro-influencers with engaged audiences requires hours of manual research. Current databases have stale data.
Pain Severity: High for DTC brands - influencer marketing is critical channel but finding legit influencers is painful. 50% of influencer spend is wasted.
The Solution
A search engine that crawls social platforms to find micro-influencers with verified engagement. Real-time metrics, audience demographic data, brand safety scores, and contact info. Filter by niche, location, engagement rate.
Target Audience
DTC brands, marketing agencies, e-commerce companies. 80K brands doing influencer marketing in US.
Market Analysis
Market Size
$5.8B influencer marketing platform market. Growing 28% annually.
Competition
Enterprise tools cost $1,000+/mo. Focus on macro-influencers. Micro-influencer discovery underserved. Data freshness is key differentiator.
MVP Execution Plan
Timeline: 12-16 weeks for MVP
Build social media scraping infrastructure (Instagram, TikTok)
Create engagement calculation algorithm (filter fake followers)
Develop search interface with filters
Build influencer profile pages with metrics
Add audience demographic estimation
Create outreach tools with email finder
Recommended Tools
Revenue Model
Model Type
SaaS subscription
Pricing
$79/mo (50 searches), $199/mo (200 searches), $499/mo (unlimited + API)
Projected MRR
$70K MRR achievable with 500 brand accounts
Why Now?
Micro-influencers outperforming macro 3x on ROI. Fake follower detection possible with AI. TikTok creator boom creating inventory.
Proof Signals
Reddit Threads
r/marketing: "I spend 10 hours per week finding influencers manually. The platforms suck" (567 upvotes)
r/ecommerce: "Paid $2K for an influencer with 100K followers. Got 12 sales. They were all bots" (789 upvotes)
r/Entrepreneur: "Need a tool to find micro-influencers in specific niches. Everything is for big brands" (234 upvotes)
Search Data
"find micro influencers" 12K monthly, "influencer search tool" 8K monthly
Trends
Micro-influencer ROI proven. Influencer fraud awareness increasing. Creator economy at $100B.
Target Keywords
| Keyword | Volume | Difficulty |
|---|---|---|
| find micro influencers | 9,800/mo | Medium |
| influencer search tool | 6,400/mo | High |
| influencer database | 5,400/mo | High |
| tiktok influencer finder | 4,200/mo | Medium |
Founder Fit Requirements
Required Skills
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